Hollex Journal of Marketing and Mass Communication
The Hollex Journal of Marketing and Mass Communication is an esteemed international, open-access, peer-reviewed publication dedicated to advancing the fields of marketing and mass communication. Published bimonthly, this journal provides a rigorous platform for scholars, researchers, and practitioners to disseminate significant, high-quality research that contributes to the understanding and development of marketing strategies and mass communication practices across diverse disciplines and geographic boundaries. We welcome interdisciplinary research that integrates marketing and mass communication perspectives with other fields, such as public relations, digital media, and consumer behavior.
Journal Metrics:
- Acceptance Rate: 33%
- Impact Factor: 7.82 (2024)
Submission and Publication:
Authors are cordially invited to submit full-length, original, and unpublished research articles for consideration.
Latest Articles
EMBRACING DIVERSITY: INDIGENOUS CONTENT AND CULTURAL IDENTITY IN MALAYSIAN MEDIA
Published by: Nurul Azizah Abdullah , Siti Nurul Aini Jamil
Pages: 1-10
|
The Malaysian media industry has experienced significant expansion since the 1980s, catalyzed by government initiatives such as liberalizing control over print media, privatizing broadcast media, and emphasizing the integration of Information and Communications Technologies (ICT) into various facets of society. This growth, intertwined with advancements in the content industry, underscores the
Read Full Abstract
COMMUNICATION IN THE GLOBAL AGE: RESHAPING INTERCULTURAL BUSINESS EDUCATION STRATEGIES
Published by: Ananya Sharma , Rahul Chatterjee
Pages: 11-23
|
Teaching intercultural business communication presents a unique challenge, often leading to a conceptual delusion for students as it blends socio-cultural studies, communication, and business into a hybrid subject. This amalgamation can result in intellectual confusion, requiring instructors to adopt suitable perspectives, devise effective pedagogical approaches, curate relevant course
Read Full Abstract
DISSECTING TV COMMERCIALS FOR KIDS: CONTENT ANALYSIS IN LAGOS, NIGERIA
Published by: Isabella N. Johnson , Cynthia A. Bangura
Pages: 24-33
|
The examination of children's television advertising through content analysis has emerged as a compelling area of academic inquiry, garnering increased attention in recent years. This study delves into the intricate processes involved in commercial content, aiming to comprehend how children engage with and respond to advertisements. Employing content analysis as the primary research
Read Full Abstract
