EMBRACING DIVERSITY: INDIGENOUS CONTENT AND CULTURAL IDENTITY IN MALAYSIAN MEDIA

Published by: Nurul Azizah Abdullah , Siti Nurul Aini Jamil

Pages: 1-10 |

The Malaysian media industry has experienced significant expansion since the 1980s, catalyzed by government initiatives such as liberalizing control over print media, privatizing broadcast media, and emphasizing the integration of Information and Communications Technologies (ICT) into various facets of society. This growth, intertwined with advancements in the content industry, underscores the
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COMMUNICATION IN THE GLOBAL AGE: RESHAPING INTERCULTURAL BUSINESS EDUCATION STRATEGIES

Published by: Ananya Sharma , Rahul Chatterjee

Pages: 11-23 |

Teaching intercultural business communication presents a unique challenge, often leading to a conceptual delusion for students as it blends socio-cultural studies, communication, and business into a hybrid subject. This amalgamation can result in intellectual confusion, requiring instructors to adopt suitable perspectives, devise effective pedagogical approaches, curate relevant course
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DISSECTING TV COMMERCIALS FOR KIDS: CONTENT ANALYSIS IN LAGOS, NIGERIA

Published by: Isabella N. Johnson , Cynthia A. Bangura

Pages: 24-33 |

The examination of children's television advertising through content analysis has emerged as a compelling area of academic inquiry, garnering increased attention in recent years. This study delves into the intricate processes involved in commercial content, aiming to comprehend how children engage with and respond to advertisements. Employing content analysis as the primary research
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