VERBAL VENTURES: REEXAMINING THE DYNAMICS OF MARKETING AND SERVICE LANGUAGES

Published by: Benjamin I. Richardson

Pages: 1-17 |

Despite not being a linguist by profession, this paper engages in contemplation about the profound significance of words, particularly within the realms of marketing and service. The discourse traverses the multifaceted impact of words as tools of influence, exploring their pivotal role in shaping the landscape of marketing education and research. The essence of concepts and terminology in
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BANKING ON BYTES: UNVEILING SOCIAL MEDIA STRATEGIES IN MAJOR FINANCIAL INSTITUTIONS ACROSS THE U.S. AND EUROPE

Published by: Marcelo da Silva Santos , Isabela Oliveira Costa

Pages: 18-31 |

In an era where social media has become an integral facet of communication and customer relations, this article delves into an analysis of the largest banks in the United States of America (US) and Europe. Social media, recognized as one of the world's most pervasive online activities, has experienced exponential growth, with users projected to reach 3.09 billion in 2021. Acknowledging the
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UNRAVELING INTRICACIES: THE IMPLICIT NEXUS BETWEEN CONSPIRACY THEORIES AND MERCHANTS OF DOUBT

Published by: Jean-Pierre L. Durand

Pages: 32-41 |

The insidious influence of industries in sowing doubt regarding health risks associated with their products has been a recurring challenge, as exemplified by the tobacco and asbestos industries. Over decades, the tobacco industry adeptly manipulated public perception, fostering the belief among persistent smokers that cigarettes posed no genuine threat of lung cancer. This calculated
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RESPONSIVENESS AND CUSTOMER PATRONAGE OF MICROFINANCE BANKS IN AKWA IBOM STATE, NIGERIA

Published by: Aniekan Eyo Awah, Aniefiok Okon Akpan , Diala Ogadinma Emmanuel

Pages: 32-58 |

The main objective of this study was to examine the influence of responsiveness on Customer patronage of Microfinance banks in Akwa Ibom State. To achieve this objective, the main source of data was through primary sources with the use of a questionnaire. The researcher adopted the survey research design approach and data were collected from 323 respondents drawn from the banks customers’
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